SJSJ Digital
About

Hi, I’m Sam.

Director of SJ Digital Enterprise Services Limited and co-founder of The Agency Alternative, an Australian digital marketing agency.

Sam Sommerville
Samuel SommervilleDirector
What I do

I co-founded The Agency Alternative, which runs Google Ads, Meta advertising, websites and SEO for trades, home improvement businesses, clinics and ecommerce brands. I set up SJ Digital in Hong Kong in 2026 to offer that same work as an independent consultancy.

I’m hands on. I work on the accounts myself: building campaign structures, writing landing pages, setting up conversion tracking and reporting on what each dollar of spend returned. At The Agency Alternative we also built our own client platform, which tracks every lead back to the ad that produced it and reports cost per lead to each client.

How I work

  1. Measured to the sale.

    I track results to booked jobs and revenue wherever possible, not clicks or impressions.

  2. Start narrow, then scale.

    Prove a channel works on a small budget before layering more spend or more channels on top.

  3. Honest reporting.

    Plain English, real numbers, and a clear recommendation for the next month.

  4. No handoffs.

    The person who plans the work is the person who does it.

Experience
  • Google Ads search and Performance Max
  • Meta lead generation
  • Landing pages and service websites
  • Shopify conversion rate optimisation
  • Conversion tracking and attribution
  • SEO and Google Business Profile
  • AI assistant visibility
  • Reporting and client strategy
Accounts I’ve worked on

A selection of accounts I’ve worked on at The Agency Alternative.