← Track recordFlooring, Northern Rivers NSW
Northern Rivers Flooring
Fewer, better leads and higher profit per job.
- Google Ads
- Strategy
Qualified
Lead quality
Monthly
Strategy refinement
Higher
Profit per job
The challenge
Plenty of enquiries, but most were the wrong budget or job size. With a close rate under 20 percent, the team was losing hours to site visits and quotes that never converted.
What was done
- Defined the ideal customer by job size, budget, project type and decision maker.
- Rebuilt keywords, ad copy, landing page and form questions around that profile.
- Refined the strategy every month based on what actually closed.
The result
Lower lead volume by design, but business-qualified enquiries: a much higher close rate, higher profit per job and less wasted time.