01 · Fixed scope, one-offMarketing audit
A thorough review of your advertising accounts, website and tracking, with a written report and a prioritised plan.
- Review of Google Ads and Meta account structure, targeting and spend
- Landing page and enquiry form review against the searches and ads that lead to them
- Conversion tracking check: what is being measured, and what is missing
- Written report with findings ranked by likely impact
- A walkthrough call to go through the plan
SuitsBusinesses already advertising that want an independent view of what is and is not working.
02 · Fixed scope, a few weeksStrategy sprint
We plan and set up the foundations of a channel properly: structure, landing pages, tracking and reporting, ready to run.
- Channel plan and budget against target cost per lead or sale
- Campaign structure and build, or rebuild, for Google Ads or Meta
- Landing page plan and copy, and enquiry form design
- Conversion tracking and lead source attribution set up
- Reporting template and a handover session for your team
SuitsBusinesses launching a new channel, or rebuilding one that never performed.
03 · Monthly retainerOngoing advisory
Ongoing management or senior oversight of your marketing, with monthly reporting and a plan for the next month.
- Ongoing campaign management, or oversight of your in-house team or agency
- Weekly optimisation and search term reviews
- Monthly report on enquiries, sales and cost per sale by channel
- Monthly strategy call with recommendations
- Priority access for questions between calls
SuitsBusinesses that want experienced, measurement-first marketing support on an ongoing basis.