A security fencing business of around ten people had hit a slow patch. Residential work had softened, and the commercial work it wanted (large builders, infrastructure, energy) came through procurement teams it had no way of reaching. There was no campaign infrastructure, landing page or tracking.
What was done
Rebuilt Google Ads around commercial intent searches such as security fencing contractor and infrastructure fencing, not generic fencing terms.
Built a landing page for the commercial use case, with insurance, certifications and past commercial jobs above the fold.
Added Meta retargeting aimed at the procurement decision makers who approve large contracts.
Optimised weekly against signed contracts, not just enquiries.
The result
Within six months the business had grown from around 10 to 20 employees, doubled its revenue and won six-figure commercial contracts with Lendlease and Endeavour Energy.
“We literally went from 10 to 20 employees in under six months. We doubled our revenue and started landing six-figure contracts with names like Lendlease and Endeavour Energy.”