← Track recordPlantation shutters, Central Coast NSW
Coastal Plantation Shutters
From a $500 a month test to a full pipeline.
- Google Ads
- Meta Ads
- SEO
- Google Business Profile
- Website
~80
Leads a month
Majority
Quote to close
5
Channels managed
The challenge
A local installer competing with national shutter brands, starting on a $500 a month Google Ads budget, well below the category norm, with no campaign structure, SEO foundation or conversion path on the website.
What was done
- Started narrow: high intent Google Ads in a tight Central Coast catchment.
- Tracked every lead through to quote and sale so the budget could scale safely as results held.
- Added Meta for awareness and retargeting once paid search was profitable.
- Built a new website, then layered SEO and Google Business Profile for organic enquiries.
The result
Around 80 leads a month across the five channels, with the majority of quotes closing and the business booked weeks ahead.