← Track recordResidential and commercial fencing
Abode Fencing
Around 55 leads a month at a steady $53 to $55 each.
- Google Ads
~55
Leads a month
$53-55
Cost per lead
Steady
Month to month
The challenge
The account swung between 2 and 12 leads a week, with job sizes from single panel repairs to large installs. The team could not hire or plan forward bookings against such an unpredictable flow.
What was done
- Restructured the account around the suburbs and services with the best quote to close rates.
- Cut wasted searches with a strict negative keyword list.
- Rebuilt the landing page so the quote form matched the ad.
- Ran weekly search term reviews to hold the cost per lead steady.
The result
38 leads in April at about $53 each and 49 in May at about $55, settling at around 55 leads a month at the same cost: predictable enough to hire and quote ahead.