A brand built on salon wholesale needed its Shopify store to sell to consumers cold, across two brands with different margins, after a previous agency chased headline return on ad spend at the expense of profit.
What was done
Rebuilt conversion tracking so spend decisions were made on real margin.
Tiered the catalogue across both brands and tested the long tail to find hidden winners.
Ran conversion rate optimisation across the storefront and every product page, including theme and checkout fixes.
Restructured the website rebuild around one hero product.
The result
The brand is being rebuilt as a consumer brand, with winning products surfaced from the long tail and spend managed against margin.
“They speak the e-commerce language. They've been really conservative with our budgets and respected the growth pattern. They feel like an extension of my team.”