A wine tour operator with two vehicles, inconsistent bookings and a quiet winter, wanting to grow the fleet without doubling the advertising budget.
What was done
Tightened Google Ads around high intent booking searches and cut informational queries.
Started SEO from scratch, focused on the booking pages that convert.
Reported weekly so the ad budget stayed honest as organic traffic grew.
The result
Within 12 months the fleet grew from two vehicles to five on the same ad spend, with SEO carrying a growing share of bookings.
“We've gone from two vehicles to five in the space of a year, and our ad spend hasn't gone up much. They've put the effort in with the SEO. The communication's been great.”